b'10. Position Your Company to Attract Investorsyour business. We spend a lot of time correcting what othersmainly do-it-yourselfers or non-corporate attorneysmess up. Brand Your Company After you have chosen a name and your company is formed, you should develop a professional logo, color scheme and style(collectively, your theme) for your business cards, marketing materials and website. All of your marketing materials should use a consistent themejust like any large U.S.-based corporation. If you want to be a professional business, you need to look like one from the beginning.CREATE AN INVESTOR MARKETING PLAN FOR FINDING & KEEPING INVESTORSTo be a successful syndicator you have to figure out who might invest with you. The best way to get started is to develop a written investor mar-keting plan 38that defines the methods you plan to use to find and keep passive investors. Accompany it with the marketing materials you will need to engage them. This plan should be sufficiently detailed to guide investor development activities for your management team and for any staff you might hireand for you to gauge your progress in gauging your progress.Few syndicators do all of the things I suggest in this chapter, but those who do are likely to have much greater success rate in developing investor relationships that last through multiple offerings. Document How Will You Meet New InvestorsMost people start with a list of potential investors from people they al-ready know. Unless you have been in the money-raising business for a while, you might exhaust your list fairly quickly. So, whats your plan? How will you meet new investors? Below are some options you might include in your investor marketing plan for finding new investors. The idea is to choose the methods that you will actually do. If you are afraid to speak in public, then you will either have to get some 38 The Web Store at www.InvestorMarketingMaterials.com offers a template for an Investor Marketing Plan. 115'